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Asian asian hotels marketing strategies

We help clients tap new markets by serving as their Sales and Marketing Representatives in the territory. We provide a full suite of bespoke Sales, Marketing and PR services to help clients expand reach, enhance visibility and win profitable market share. Over the years, we have supported the entry and growth of marquee international brands in key Asian markets. Our professional sales strategy, relationships and proven experience combine powerfully to produce incremental business for our clients. We undertake a structured approach to drive tangible results from the three key customer segments:. We support business development and engineer share shift through focused acquisition and follow up on sales leads from clients.
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Exploring Chinese cultural influences and hospitality marketing relationships | Emerald Insight

Southeast Asia has seen significant growth in its hospitality industry, boosted by increasing number of global visitors and tourism spending. Most of the growth in the global hotel industry in came from major hotel groups. Investment capital into hospitality assets into China totalled USD 2. International hotel groups are rapidly expanding into Asian hospitality and hotel market, focusing their efforts particularly in China, India, Indonesia and Hong Kong. The event is designed to serve the dynamic and diversifying hotel, hospitality, tourism and food businesses of South Asia. Our goal is to connect like-minded businesses from all over the world.
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Exploring Chinese cultural influences and hospitality marketing relationships

Marketing has always been recognised as an economic activity involving the exchange of goods and services. Nevertheless, the influence on business activity of cultural differences is obvious but not simple to analyse, describe or categorise. Therefore, the cultural aspect of marketing remains a weak and subsidiary element in the theoretical realm of hospitality management. It has been suggested that cultural differences are an important influence on the successful outcomes of business.
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